Your Web Writer - Sharonwrites.com

As a website owner, you should consider developing your own online promotional strategy. With a strategy comes a greater sense of control over your time and a better understanding of the effectiveness of your work. What you don’t want to be doing is wasting your time on tactics that don’t work.  You won’t know that unless you have a strategy that you can monitor and use to measure success or failure.

A Few Suggestions for your online promotional strategy:

1. Article marketing - place well written, concise articles about your product or service in publications that your customers are likely to read. Submit your articles to magazine article directories as well. Others will then use your articles (with proper acknowledgment of course!) on their websites/publications. This is great exposure for your company and the work that you do.
2. Issue a press release over the Internet. The lifespan of a press release is longer on the Internet. In the pre-Internet world, a faxed press release would be ditched hours after its release and pick-up (if it was picked up).
   Today whether a release is picked up or not, it’s still on the Internet and if your key words are well integrated into the copy it will still surface in search engine searches.
3. Research relevant, viable and credible blog writers and discussion forums. Follow the discussion and post comments that, if appropriate to the discussion, highlight your product or service. Interested readers will follow you comment link to your website.

If you’d like assistance developing your online promotional strategy and the content for your articles, please drop me a line via email at sharon@sharonwrites.com. Remember: you need to focus your time on your core business work. Outsource whenever you can - that’s the practice of successful companies!